If you're considering a move to Portland—whether from across the river or across the country—you might be wondering, “What’s really happening downtown?”

The good news?

After a few tough years, Portland’s urban core is experiencing a genuine comeback.

Thanks to community-driven efforts, cultural investments, and a renewed focus on livability, downtown is transforming into a vibrant, welcoming space once again. Let’s take a closer look at what’s fueling this revival—and why now might be the perfect time to make Portland your new home.

The Revitalize Portland Coalition (RPC) reports that pedestrian activity downtown increased by 12% in 2024, signaling a growing sense of safety and community engagement. While still recovering from the pandemic (commercial vacancy rates remain above 25%), new businesses are opening, and long-standing favorites are returning, bringing fresh energy to the city center.

Initiatives such as the Downtown Business Incentive Credit Program, and the Central City Code Project have been created to foster more housing and business growth.

Food, Festivals & Foot Traffic

Portland’s renowned food and cultural scenes are playing a pivotal role in bringing in foot traffic, new residents, and tourists.

The opening of Flock, a new food hall in the Ritz-Carlton featuring local eateries, and the redevelopment of historic food truck pods are drawing both locals and tourists.

The upcoming James Beard Public Market, (opening in 2026) is inspired by Seattle’s Pike Place, and set to become a culinary landmark.

Additionally, the city is expecting a larger turnout for a variety of cultural and music festivals this summer, including the annual Rose Festival and Grand Floral Parade, Project Pabst, Portland Pride Events, Waterfront Blues Fest, Beer Fest, Book Fest, Post Malone and Jelly Roll, The Roots, and many more - all at downtown Portland venues.

Addressing Housing Needs in Portland

Addressing homelessness and safety remain a top priority. Mayor Keith Wilson's 2025 budget includes significant investments in shelters and mental health services, aiming to provide comprehensive support for those in need.

The city is also expanding its unarmed crisis response teams and increasing funding for public safety, reflecting a more streamlined approach to care for individuals and community well-being.

Getting Around Portland is Getting Easier

Transportation improvements are enhancing connectivity throughout the city. The expanded MAX light rail system now links previously underserved neighborhoods to downtown, easing traffic congestion and providing residents with more convenient commuting options. These developments are making it easier than ever to explore and enjoy all that Portland has to offer.

A Commitment to Community and Resilience

Despite challenges in recent years, Portlanders are optimistic and ready to invest in Downtown Portland’s rebirth.

Our Urban Nest agents and staff recently spent the afternoon participating in We Believe in Portland’s clean up event in May. Many in our group commented on how clean the area already was! We were all excited to see more people visiting businesses bustling than we’d seen in a few years.

Portland is embracing a new chapter, characterized by resilience, innovation, and community spirit. The city's efforts to revitalize downtown are creating a dynamic environment where residents and visitors can thrive.

Whether you're drawn to the vibrant food scene, strong community engagement, rich cultural offerings, or the beautiful spring and summer weather, Portland is poised to offer a fulfilling and engaging lifestyle.

Ready to make the move?

Get in touch with one of our agents right HERE.

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